Workshop

Speak your customer’s language & boost sales

A messaging workshop that helps you communicate your product’s value from your customer’s perspective.

About the course

In-house workshop
Intake call, interviews, on-site workshop, final report

Best for

SaaS companies with € 2M+ ARR. Perfect for founders, marketing, sales, product and CS teams.

Details

€ 3.499 excl. VAT

Why join this workshop?

  • Resonate with Buyers: Craft messages that strike the right emotional chords.
  • Shorten Sales Cycles: Reduce confusion and pique genuine interest.
  • Improve Campaigns: Replace feature overload with storytelling that clicks.

What to expect

  • Prep: Short call, website/copy review.
  • Interviews (4 total): Talk to employees and customers.
  • On-Site Workshop (2–3 hours): Build messaging that speaks to real customer needs.
  • Delivery Call: Finalize and discuss your new messaging.

What’s included

  • H1 hero copy
  • Social profile copy
  • Top 3 USPs
  • Sales pitch copy

About the trainer

Wolter Rebergen has a wealth of experience helping SaaS companies grow and thrive. At Exact, he led strategy and M&A, and successfully shifted the company’s software pricing to a SaaS model. Later, he helped scale Younium from €400K to €8M in ACV within four years by building a scalable revenue organization through RevOps. Since late 2024, he’s been on a mission with SaaS Masters to help even more SaaS companies scale faster. Learning with Wolter is a mix of insights, laughs and plenty of “aha” moments.

Wolter Rebergen