Clear your ICP, reduce churn and shorten sales cycles

About the course

This is an in-house workshop. It includes an intake, data analysis, on-site workshop and report. 

Best for

SaaS companies with €2M+ ARR. Ideal for CEOs, founders, revenue leaders, and product leaders looking to sharpen their focus.

Why join this workshop?

• Tackle Churn: Uncover the right customers and build stable, predictable revenue.
• Accelerate Sales: Shorten sales cycles by focusing on the prospects that fit best.
• Boost Retention: Keep the customers who truly benefit from your product.
  Optimize CAC: Spend your marketing and sales budget more efficiently

What to expect

• Before the Workshop: We schedule a 2-hour prep session to collect data, run surveys, and discuss your goals.
• The Workshop (4 hours): We dive into your customer data to reveal your real ICP. We’ll refine positioning, sales, and marketing approaches.
• Afterwards: A 1-hour wrap-up call plus a follow-up call (1–2 months later) to see how changes are working.

What’s included

• ICP and positioning workshop
• Detailed report with your proposed ICP, key messaging, and positioning
• Infographic summarizing your ICP and messaging