How to decrease your CaC –  Workshop

How to optimize your sales process for CaC Efficiency

A 1-day workshop to refine your SaaS buyer journey, tackle inefficient spend, and shorten sales cycles.

About the workshop

This is an in-house workshop. The workshop includes an intake, data analysis, on-site workshop and report. 

Best for

SaaS companies with €2M+ ARR. Ideal for CEOs, founders, revenue leaders, product leaders and CS teams.

Details

€ 3.499 excl. VAT

Why join this workshop?

  • Spend Wisely: Focus on buyers who are ready to purchase.
  • Eliminate Friction: Identify and resolve the bottlenecks in your sales process.
  • Boost Growth: Align your commercial strategy with how customers really buy.

What to expect

  • Before the Workshop (2 hours): Prep call, data gathering, surveys.
  • During the Workshop (4 hours): Analyze your current buyer journey, pinpoint issues, and propose a new process.
  • Afterwards: A 1-hour post-workshop call plus a follow-up call (1–2 months later) to measure progress.

What’s included

  • In-depth workshop/training
  • Report with proposed buyer journey, positioning, and key message
  • Infographic summarizing the improved process

About the trainer

Wolter Rebergen has a wealth of experience helping SaaS companies grow and thrive. At Exact, he led strategy and M&A, and successfully shifted the company’s software pricing to a SaaS model. Later, he helped scale Younium from €400K to €8M in ACV within four years by building a scalable revenue organization through RevOps. Since late 2024, he’s been on a mission with SaaS Masters to help even more SaaS companies scale faster. Learning with Wolter is a mix of insights, laughs and plenty of “aha” moments.

Wolter Rebergen